You need your online marketing to be successful, but it’s just so complicated and hard to translate what the internet marketing “experts” and “gurus” preach to a local, offline business. Winning your local market is about getting found in the search engines, building a reputation as a local expert in your industry, and getting your ideal customers to not only find you, but trust you and turn to you when it’s time to buy.Customers Are Searching…Are They Finding You?
Imagine you decide to hire a bookkeeper to relieve some of the pressure you feel every day and make sure things are accounted for correctly.
You go to Google…like over 90% of shoppers do…and you type in “dallas bookkeeper.” You check out the first link that comes up…like over 42% of searchers do as well.
When you get to the site, you see a very professional looking website that lists and describes all of the company’s services and tells you how to contact them. (I’d call this a brochure website). They look good enough, but you decide to go back to Google and choose the second link that came up.
When you get to the second site, you notice right away that it doesn’t look quite as professional as the first site. It’s still nice, but you can tell they didn’t spend tens of thousands on graphics and design like the other company probably did.
But there, on the right side of the screen, you notice a graphic
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